Working Remote: The Good, the Bad, and the Beautiful

When I first moved to Italy a little over two years ago, I had no idea what I would do for work. At that point, I didn’t know Italian, so I knew my prospects here were not great. I was still working for an agency, but my existing role was client-facing, so it was hard to find a solution so far from home base.

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Facebook Posts Everyone Love

Filling your monthly social media schedule can be tough. What do I post? Is it interesting to my audience? Will it garner likes, comments, and shares? These are the age-old questions (if the age is post-2004 when Facebook was invented).

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The New Age of Advertising

Over the last decade, the marketing and advertising landscapes have changed. So should your strategy. Read Traverse City, MI web design agency Current 120’s blog post on the New Age of Advertising.

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Master Automation and Take Over the World

If you haven’t jumped aboard the automation train, you’re missing out! For small businesses, automation is a total lifesaver. Traverse City website designers, Current 120, explain the benefits of automation.

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The Blueprint to Building a Website

Before you (or your agency) begin a new website, you should first determine the structure. In website design, we call this structure the wireframe. The wireframe lays out all of the pages and content that belong on your website.

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9 Questions to Ask Before You Hire an Agency

Whether you need a designer to create a new logo or an entire team to market your brand, you’ll likely start by hiring an agency. With so many different agencies out there (digital, advertising, creative, marketing, and so on), it can be hard to narrow down the pool—or even know where to start.

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10 Characteristics of a Successful Brand | Logo

Have a logo. And we aren’t talking about an “I designed it in Word five years ago” logo. We’re talking about an intentionally designed, representative of your business, will connect with your target audience, professionally designed logo. This is the first step. If you don’t have one, stop what you’re doing and email us.

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10 Characteristics of a Successful Brand | Brand Consistency

Demand brand consistency. Say it with us now...demand brand consistency! Brand consistency means there aren’t five versions of your old logo posted on social media, your website, or a local sponsorship sign. It also means that your employees are talking to your audience in the same way that you talk to your audience. It even means that your contact information is the same in all places. Brand consistency is huge. HUGE.

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10 Characteristics of a Successful Brand | Website

Use their websites as a hub. Every piece of information you give someone should have your URL on it. Your website is what shares your story, engages your customers, and gets people saying, “I want that!” to whatever service or product you provide—from dog washing services to luxury car rentals. Great websites don’t have to take ages to make. We develop, design, and even write them for you in just one week (get those brand standards ready).

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10 Characteristics of a Successful Brand | Social Media

Are active on social media. What’s fun, free, relationship-centered, and promotes your business to the masses? Social media! Without spending a penny (though, we encourage dropping some cash), you can talk to and advertise your services to thousands. Want in? We have an awesome new client offer (email us for the deets) that helps business owners take their social media presence to the next level!

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10 Characteristics of a Successful Brand | Experiment

Regularly try new things. Saying “we’ve always done it that way” as a means of deciding how to promote your business is quite literally a kiss of death. Successful brands try new things to find what works best! For you, this could be a simple test, like writing a few different e-newsletter subject lines to see which garners the best open rate. Or, it could be diving into Google AdWords to reach a never before tapped audience group.

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10 Characteristics of a Successful Brand | Adapt

Evolve and adapt with their audience. Evolving and adapting are results of numbers 7-8. When you take what you have learned, you can use it to your advantage. Are people sharing your URL on a new, hot app? Maybe you should be there to connect with this engaged audience segment. Technology is an ever-changing beast. To be a successful brand with a loyal audience, you need to ride the wave, take risks, and move as your audience does.

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10 Characteristics of a Successful Brand | Retainer

Have an agency on retainer. Successful brand leaders focus on the vision of their companies—not the strategy of improving their SEO. Did you just whisper to yourself, "What is SEO?" That’s exactly the point. You focus on the big picture, while an agency helps (gorgeously and consistently) position your brand in front of prospective customers.

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C120 Book Report: Manage Your Day-to-Day

Welcome to our first C120 Book Club Report! In growing our business, we’re always looking for ways to improve our productivity. We’ve found that sometimes continual tasks like these get pushed behind the immediate load of work we’ve all got on our plates. Our goal is to turn learning “tasks” into fun, easy paced opportunities for us to grow together!

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What's the deal with templated sites?

It’s been a few weeks since we’ve launched Current 120. We’ve done business pitches, had client meetings, and collaborated on some great projects! We’ve found a resounding theme when we kick off these conversations. First, people are interested and encouraged that we work with one client at a time. Second, people have a mixed bag of emotions when we tell them we build from templated sites.

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