The companion to intentional design is a strong brand voice. This combo platter is served up on a number of mediums: your website, a brochure, even something as small as a business card. In this instance, small is not to be confused with important, because this 3.5 x 2 inch piece of 100# paper is what people will remember you by. To capture—and keep—all eyes on you, your marketing pieces should be wholly reflective of who you are and what you stand for.Read More
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The website building process is often categorized into two sections: design and development. But as we see it, there are three.Read More
You’ve put a ton of time and resources into building your brand, website, and social media presence. The one thing you may be forgetting is branded photography.Read More
#WisdomIn120 is back for the summer! We hope these short tutorials help our clients (past and future) leverage all the unique features Squarespace has to offer. Today's topic: Conquering the Squarespace Image Block. Add animation, add links, add interest to your site!Read More
Traverse City-based website design and development agency, Current 120, donated a logo and website to the local nonprofit organization, Freedom Farm Ministries Grand Traverse, which utilizes permaculture gardening and equine-assisted therapies to benefit women in need of healing.Read More
Ever wanted to reuse your previously uploaded images in Squarespace? Now you can! They've finally implemented a media library! Follow these steps to access your media library.Read More
When I first moved to Italy a little over two years ago, I had no idea what I would do for work. At that point, I didn’t know Italian, so I knew my prospects here were not great. I was still working for an agency, but my existing role was client-facing, so it was hard to find a solution so far from home base.Read More
Filling your monthly social media schedule can be tough. What do I post? Is it interesting to my audience? Will it garner likes, comments, and shares? These are the age-old questions (if the age is post-2004 when Facebook was invented).Read More
Over the last decade, the marketing and advertising landscapes have changed. So should your strategy. Read Traverse City, MI web design agency Current 120’s blog post on the New Age of Advertising.Read More
If you haven’t jumped aboard the automation train, you’re missing out! For small businesses, automation is a total lifesaver. Traverse City website designers, Current 120, explain the benefits of automation.Read More
Before you (or your agency) begin a new website, you should first determine the structure. In website design, we call this structure the wireframe. The wireframe lays out all of the pages and content that belong on your website.Read More
Whether you need a designer to create a new logo or an entire team to market your brand, you’ll likely start by hiring an agency. With so many different agencies out there (digital, advertising, creative, marketing, and so on), it can be hard to narrow down the pool—or even know where to start.Read More
Have a logo. And we aren’t talking about an “I designed it in Word five years ago” logo. We’re talking about an intentionally designed, representative of your business, will connect with your target audience, professionally designed logo. This is the first step. If you don’t have one, stop what you’re doing and email us.Read More
Speak their customers’ language. How do you talk to your audience? Is it in a bunch of industry jargon? Or is it in a language your audience understands? *Hint* It should be the latter. You should have a brand persona in place and run everything through its filter.Read More
Demand brand consistency. Say it with us now...demand brand consistency! Brand consistency means there aren’t five versions of your old logo posted on social media, your website, or a local sponsorship sign. It also means that your employees are talking to your audience in the same way that you talk to your audience. It even means that your contact information is the same in all places. Brand consistency is huge. HUGE.Read More
Establish brand standards. How do you establish brand consistency? You have a brand standards guide in place. This lengthy document tells the world (or anyone touching your collateral) how your brand walks, talks, looks, and feels.Read More
Use their websites as a hub. Every piece of information you give someone should have your URL on it. Your website is what shares your story, engages your customers, and gets people saying, “I want that!” to whatever service or product you provide—from dog washing services to luxury car rentals. Great websites don’t have to take ages to make. We develop, design, and even write them for you in just one week (get those brand standards ready).Read More
Are active on social media. What’s fun, free, relationship-centered, and promotes your business to the masses? Social media! Without spending a penny (though, we encourage dropping some cash), you can talk to and advertise your services to thousands. Want in? We have an awesome new client offer (email us for the deets) that helps business owners take their social media presence to the next level!Read More
Regularly try new things. Saying “we’ve always done it that way” as a means of deciding how to promote your business is quite literally a kiss of death. Successful brands try new things to find what works best! For you, this could be a simple test, like writing a few different e-newsletter subject lines to see which garners the best open rate. Or, it could be diving into Google AdWords to reach a never before tapped audience group.Read More