10 Characteristics of a Successful Brand | Analyze
Successful brands analyze results.
Analyzing data is crucial for growth and future success. Data analysis guides decisions in nearly all areas of a business, from financials to staffing and operations. It's the key to answering the age-old question, "How can we be more efficient?" It also provides great insights on how to make more money and where to invest spending.
When I see people using analytics for these key business areas, but overlooking website and social media analytics, it makes me cringe. *Enter Shelley's internal screaming here* Digital analytics lay the foundation for your business' online strategy. They tell you where your audience is, what content they respond to, and what they want more of. They beg to be listened to because they hold invaluable knowledge of consumer patterns that wouldn't otherwise be available. Data analysis is the perfect follow-up to our 'Successful brands try new things' blog post. After trying new things (A/B testing, long-format posting vs. short-format, etc.), analyze your results to learn more about your audience. Numbers don't lie. They tell you what is working and what isn't.
Little did I know, when my math teachers tried to get me to love numbers (and never really succeeding), I would end up building a career based on them (and obsessing over them!).