10 Characteristics of a Successful Brand | Brand Standards


Successful brands establish brand standards. 

How do you establish brand consistency? You have a brand standards guide in place. This lengthy document tells the world (or anyone touching your collateral) how your brand walks, talks, looks, and feels.

Besides showing your internal team the correct applications for your brand, a brand standards guide makes it easy to communicate and work with creatives, press outlets, and advertising agencies. The brand standards guide is the holy grail for what colors and fonts to use in design, how the logo should be presented with graphics, and how to establish the look of an advertising campaign.

You should care for your brand like you care for your customers. If you neglect your website, social media platforms, or other customer touchpoints, this will deteriorate the equity you've worked tirelessly to build. Invest in yourself.