10 Characteristics of a Successful Brand | Experiment
Successful brands regularly try new things.
We live in the digital age, a time when online programs and social media platforms are continually evolving. With this evolution comes an excellent opportunity for brand promotion (Facebook Live, Instagram Stories), but stricter parameters for how we promote (GDPR, new privacy standards). With this push and pull of available programs but restricted data, brand managers have a great opportunity to think both in and out of the box. How do you do that, you ask? You try new things!
Here's a short list of ways to experiment:
Target a unique audience on Facebook
A/B test e-newsletter subject lines
Try Facebook Live
Create audience segments in Google AdWords
Engage your customers with a poll
Answer questions on Instagram
With all of the experimentation methods listed above, you can measure the results to understand which methods best captured the attention of your audience. Based on your findings, you can better tailor the amount of time you (or your agency) invest in these platforms or audience segments. Our best advice to you? Stay curious!