10 Characteristics of a Successful Brand | Logo


You asked, we answered. How can you take your brand from a best-kept secret to a thriving, fan favorite? We’re spilling it all in our ‘10 Characteristics of a Successful Brand’ series. Let's get started.


Successful brands have a logo.

And we aren’t talking about an “I designed it in Word five years ago” logo. We’re talking about an intentionally designed, representative of your business, will connect with your target audience, professionally designed logo. This is the first step. If you don’t have one, stop what you’re doing and email us now.

When designing a logo, design, technology, and lifestyle trends are all important perspectives to keep in mind. Even a successful logo should be evaluated once a decade to verify that it is still a proper representation of your business, its core values, and today’s technology. Your logo is likely the first impression a prospective customer will have with your brand—and we believe in making it count. Out with stale, uniform logos, and in with color, shape, and personality that tell your story.

Whether it’s a simple brand refresh or a total reinvention of a company’s identity, a brand's logo is the red (or pink) hat that catches your audiences’ attention in a cluttered world. Now that you have their attention, keeping it is a whole other story. Are you up for the challenge? Check out the rest of our ‘10 Characteristics of a Successful Brand’ series to learn more.