C120 Book Report: The Art of Social Media
Book: The Art of Social Media: Power Tips for Power Users
Author: Guy Kawasaki & Peg Fitzpatrick
Audience: Those looking to improve their social media presence.
Welcome to C120’s second Book Report! Grab your copy of The Art of Social Media, sip your freshly brewed cup of coffee, and gather around. We’re giving you the lowdown on how to take the “great stuff, no fluff”* tips and insights featured in this book and apply them to your business.
Shelley, take it away.
*This is Guy’s quote, and it was too good not to use
5 STARS / 5 STARS
If you own a business and know you need to be on social media, but don’t know how or where to start, pleaaaase go out and buy (or Amazon One-Click) this book right now. It’s a quick read cram-jam packed (thanks, Mary Berry) with tips and tricks on how to engage your audience, create impactful content, and spread your message across channels. Not to mention, learning from Guy Kawasaki is an honor! He’s a social media and marketing legend.
Even for those of us who work with social media every day, The Art of Social Media is a good refresher course with nuggets of gold sprinkled throughout. I found myself highlighting and making notes in the margins of how Current 120 and our clients could leverage Guy and Peg’s ideas.
If you want to forego the reading but hear the key takeaways, here’s what I’ve got for you:
- I’m going to quote this directly because this is so commonly forgotten. I want to scream it from the mountaintops (or more likely tower tops, in my case). “Figure out what those people [your audience] want to read (which is probably different from what you want them to read).”
- Continuing along with point number one...be interesting! Don’t share only promotional posts. Share other articles and posts your audience might be interested in. Say you are a pet groomer. Your audience obviously cares about the well being of their pets. Therefore, they might be interested in seeing the ‘Top 10 best doggy raincoats’ or a story about the most beautiful cat in the world. Find a balance.
- Respond to comments—positive and negative.
- When in doubt, keep it simple.
I wholeheartedly recommend this book to anyone who is new to or looking to learn more about social media. Pro tip #1: Snag the Kindle or digital version of the book! It’s filled with links and examples. Pro tip #2: Take your Kindle or phone outdoors, enjoy the sunshine, and learn loads from Guy Kawasaki & Peg Fitzpatrick’s The Art of Social Media!
5 STARS / 5 STARS
Even for those of us who think we know everything about social media simply because we grew up with the internet, there is value in this book. From subtle content nuances to game-changing resources and workflow tips, this is your one-stop shop for maximizing your social media impact.
My favorite aspects of this book are how beautifully the authors organized the material and how they integrated links into the digital copy. I breezed through the chapters I already mastered and highlighted the many sections I wanted to go back to reread. Viewing their recommended resources was as easy as a click. They even included well-placed photos to illustrate their points (yay for visual learners!).
The number one tip I got from this book was 'ABC (always be curious).' There is no rule book for social media (even though this book comes close). No one strategy will suffice for every business. Every day your strategy could change based on the results you see. Some experts will tell you confidently that their way is the best way, but honestly, every situation is so vastly different. It takes constant thought and attention, experimenting with every variable in play, and most importantly, TLC-A (tender love, care, and analytics). That last one is for my girl, Shelley.
I made up the TLC aspect, but it is fitting for the next topic I’m going to touch on. Many of our clients also want to know how to respond to comments—and what do you know, it’s the next chapter (my second favorite)! When you post something for the world to see, your audience's responses are out of your hands. How you respond to their comments though, is entirely up to you. Remember your brand voice and incorporate it with these tips from Guy and Peg:
Be sure to monitor your platforms in a way that allows you to respond as quickly as possible.
“Consider the total audience.” Many people see your responses to comments or issues, and their opinions are just as important as those of the commenter.
“Assume people are good until proven bad.” As I’ve discovered on any text-only platform (text message, email, social media), things can be interpreted very differently than intended. Don’t automatically think someone is being negative (that will only make you look silly)!
I can’t say it any better than this quote from the book: “Since others are watching, you should stay positive and pleasant no matter how banal, blasphemous, or bating the comment. You can never go wrong by taking the high road because winning the war for class and credibility is more important than winning the battle with one commenter.”
And finally, ain't this the (hilarious) truth, “On social media, the combination of certainty and ignorance is common, get used to it!” You’re bound to have to deal with problematic people and situations, but staying positive and remembering that the larger audience is watching your reaction will get you in the mindset to handle anything.
I highly recommend this quick and jam-packed read! Heck, download it to your phone and when you go to check Facebook while waiting in line, pull this up instead! You aren’t going to get better at social media by mindlessly scrolling.
P.S. -- We’re an Amazon Associate and make some $$$ if you buy from our link