The companion to intentional design is a strong brand voice. This combo platter is served up on a number of mediums: your website, a brochure, even something as small as a business card. In this instance, small is not to be confused with important, because this 3.5 x 2 inch piece of 100# paper is what people will remember you by. To capture—and keep—all eyes on you, your marketing pieces should be wholly reflective of who you are and what you stand for.Read More
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The website building process is often categorized into two sections: design and development. But as we see it, there are three.Read More
You’ve put a ton of time and resources into building your brand, website, and social media presence. The one thing you may be forgetting is branded photography.Read More
#WisdomIn120 is back for the summer! We hope these short tutorials help our clients (past and future) leverage all the unique features Squarespace has to offer. Today's topic: Conquering the Squarespace Image Block. Add animation, add links, add interest to your site!Read More
Traverse City-based website design and development agency, Current 120, donated a logo and website to the local nonprofit organization, Freedom Farm Ministries Grand Traverse, which utilizes permaculture gardening and equine-assisted therapies to benefit women in need of healing.Read More
Ever wanted to reuse your previously uploaded images in Squarespace? Now you can! They've finally implemented a media library! Follow these steps to access your media library.Read More
When I first moved to Italy a little over two years ago, I had no idea what I would do for work. At that point, I didn’t know Italian, so I knew my prospects here were not great. I was still working for an agency, but my existing role was client-facing, so it was hard to find a solution so far from home base.Read More
Filling your monthly social media schedule can be tough. What do I post? Is it interesting to my audience? Will it garner likes, comments, and shares? These are the age-old questions (if the age is post-2004 when Facebook was invented).Read More
Over the last decade, the marketing and advertising landscapes have changed. So should your strategy. Read Traverse City, MI web design agency Current 120’s blog post on the New Age of Advertising.Read More
If you haven’t jumped aboard the automation train, you’re missing out! For small businesses, automation is a total lifesaver. Traverse City website designers, Current 120, explain the benefits of automation.Read More
Before you (or your agency) begin a new website, you should first determine the structure. In website design, we call this structure the wireframe. The wireframe lays out all of the pages and content that belong on your website.Read More
Whether you need a designer to create a new logo or an entire team to market your brand, you’ll likely start by hiring an agency. With so many different agencies out there (digital, advertising, creative, marketing, and so on), it can be hard to narrow down the pool—or even know where to start.Read More