Before you (or your agency) begin a new website, you should first determine the structure. In website design, we call this structure the wireframe. The wireframe lays out all of the pages and content that belong on your website.
Whether you need a designer to create a new logo or an entire team to market your brand, you’ll likely start by hiring an agency. With so many different agencies out there (digital, advertising, creative, marketing, and so on), it can be hard to narrow down the pool—or even know where to start.
Have a logo. And we aren’t talking about an “I designed it in Word five years ago” logo. We’re talking about an intentionally designed, representative of your business, will connect with your target audience, professionally designed logo. This is the first step. If you don’t have one, stop what you’re doing and email us.
Speak their customers’ language. How do you talk to your audience? Is it in a bunch of industry jargon? Or is it in a language your audience understands? *Hint* It should be the latter. You should have a brand persona in place and run everything through its filter.
Demand brand consistency. Say it with us now...demand brand consistency! Brand consistency means there aren’t five versions of your old logo posted on social media, your website, or a local sponsorship sign. It also means that your employees are talking to your audience in the same way that you talk to your audience. It even means that your contact information is the same in all places. Brand consistency is huge. HUGE.
Establish brand standards. How do you establish brand consistency? You have a brand standards guide in place. This lengthy document tells the world (or anyone touching your collateral) how your brand walks, talks, looks, and feels.
Use their websites as a hub. Every piece of information you give someone should have your URL on it. Your website is what shares your story, engages your customers, and gets people saying, “I want that!” to whatever service or product you provide—from dog washing services to luxury car rentals. Great websites don’t have to take ages to make. We develop, design, and even write them for you in just one week (get those brand standards ready).
Are active on social media. What’s fun, free, relationship-centered, and promotes your business to the masses? Social media! Without spending a penny (though, we encourage dropping some cash), you can talk to and advertise your services to thousands. Want in? We have an awesome new client offer (email us for the deets) that helps business owners take their social media presence to the next level!
Regularly try new things. Saying “we’ve always done it that way” as a means of deciding how to promote your business is quite literally a kiss of death. Successful brands try new things to find what works best! For you, this could be a simple test, like writing a few different e-newsletter subject lines to see which garners the best open rate. Or, it could be diving into Google AdWords to reach a never before tapped audience group.
Analyze results. How do you know which of your e-newsletter subject lines improved the open rate? You analyze the results. Studying—and understanding—analytics and demographics are critical to your success. Analyzing data helps you make informed decisions about advertising spending, your target audience, you name it.
Evolve and adapt with their audience. Evolving and adapting are results of numbers 7-8. When you take what you have learned, you can use it to your advantage. Are people sharing your URL on a new, hot app? Maybe you should be there to connect with this engaged audience segment. Technology is an ever-changing beast. To be a successful brand with a loyal audience, you need to ride the wave, take risks, and move as your audience does.
Have an agency on retainer. Successful brand leaders focus on the vision of their companies—not the strategy of improving their SEO. Did you just whisper to yourself, "What is SEO?" That’s exactly the point. You focus on the big picture, while an agency helps (gorgeously and consistently) position your brand in front of prospective customers.
Welcome to C120’s second Book Report! Grab your copy of The Art of Social Media, sip your freshly brewed cup of coffee, and gather around. We’re giving you the lowdown on how to take the “great stuff, no fluff” tips and insights featured in this book and apply them to your business.
Welcome to our first C120 Book Club Report! In growing our business, we’re always looking for ways to improve our productivity. We’ve found that sometimes continual tasks like these get pushed behind the immediate load of work we’ve all got on our plates. Our goal is to turn learning “tasks” into fun, easy paced opportunities for us to grow together!
It’s been a few weeks since we’ve launched Current 120. We’ve done business pitches, had client meetings, and collaborated on some great projects! We’ve found a resounding theme when we kick off these conversations. First, people are interested and encouraged that we work with one client at a time. Second, people have a mixed bag of emotions when we tell them we build from templated sites.