Ferguson's Fireplace & Stove Center brings radiant warmth and unprecedented joy into the lives of many. Through its website redesign, the Traverse City-based fireplace, insert, and stove retailer had the goal of simplifying the buying process while educating its customers about their heating options.

 
Traverse City’s premiere fireplace store, Ferguson’s Fireplace & Stove Center’s website designed and developed by Current 120.
 

 

“We couldn't be happier with the three new websites that Current 120 helped us launch in July! Not only did they transition our websites to a more user-friendly platform, they taught us how to integrate them with Instagram, Facebook and Etsy—and—they left us confident we could maintain these sites with ease. In addition, our new website metrics have increased strongly since the launch of these new sites! 

That's the business side; on a personal note, they are a delight to work with and really care about your business and helping you succeed in the online commerce world. I consider them to be a key part of my marketing team now!

Let them help you move forward online. You won't regret it!”

- Dana Boals, Owner at Ferguson’s Fireplace and Stove Center

 

 

THE WEBSITE:

The website is likely the first touchpoint prospective customers will have with the brand. Because of this, we created a 'Buying Process' page for those who are interested in a new heating unit but may feel overwhelmed with their options. To make these individuals feel comfortable with Ferguson's before visiting the showroom, we incorporated original photography to introduce the staff. A purchase of this size is a large commitment, so we took every step possible to ensure prospective buyers felt comfortable and confident throughout their experience. 

Our most significant undertaking was simplifying the navigation, allowing users to explore their heating options easily. With more than 200 products available, it was important that users could see product previews of each item before clicking through to view a product's complete details. 

Traverse City’s premiere fireplace store, Ferguson’s Fireplace & Stove Center’s website designed and developed by Current 120.

PROJECT SCOPE:

Website Design + Copywriting

Photography