Inevitable Farm is a grower of vintage peonies. The beautiful farm, located on the Leelanau Peninsula, supplies local florists, wedding planners, and DIY brides with a gorgeous selection of fresh flowers. The farm’s old site was hard to update and didn’t reflect the beauty of the flora. With a platform switch to Squarespace and comprehensive website training, Current 120 crafted a site that will grow with Inevitable Farm.

Current 120 web design and website development for Traverse City, MI Inevitable Farm.


“Thank you very much for your professional and flexible attitude to help us in restructuring our social media presence. You made it look easy when it probably was not, you took our ideas and turned them into something that really looks so much better than we could have ever imagined or completed ourselves. You were very easy and fun to work with and we are greatly appreciative.”

- Jim Lemire, Owner at Inevitable Farm




Inevitable Farm came to us with the goal of showcasing the vibrancy of their peonies throughout their new site. We pulled colors from their existing imagery to capture the true colors of the beautiful flowers. In addition to color palette updates, we created unique page layouts that highlight both the products and owners Denise and Jim’s unique story of how they came to own—and revitalize—a peony farm.

Traverse City, MI peony farm, Inevitable Farm, had its website designed by local web designer, Current 120.


Website Development, Design, Copywriting