PAHL'S COUNTRY STORE

 

Pahl's Country Store is located on an alluring piece of Northern Michigan land. The expansive acreage is home to a family-run market, pumpkin patch, monthly craft fair, and the region's largest goat walk. Though, with an outdated logo and website, it was hard to tell Pahl’s was such a lively and entertaining hub for activities.

 

pahlsCountryStorelogo-19.png

THE DESIGN:

After wiping the slate clean, we introduced a fresh logo, placing Pahl’s County Store’s popular pumpkin patch at the forefront. The whimsical logo grabs the attention of families and visually conveys the idea of fun.

 Pahl's Country Store's Squarespace website designed by Current 120.
 

THE WEBSITE:

The website's cheerful and engaging imagery and storytelling copy position Pahl's as the perfect place to spend an afternoon with your family.

The brand's color palette is inviting. It pairs a vibrant orange color and lively original photography with a pale linen texture to create a sense of balance. The website's headlines and content capture the playful and welcoming atmosphere. 

 Pahl's Country Store's Squarespace website designed by Current 120.

 
 

HOLY COW!!! It far surpasses what I ever hoped for! It is outstanding! Our customers love it! It's user-friendly and filled with information that is helpful and attractive.

- Holly P., Owner, Pahl's Country Store

 

 
 Pahl's Country Store's print collateral design by Current 120.
 

PROJECT SCOPE:

Branding

Website Design + Copywriting

Photography

Print Design