Peace Ranch does incredible work providing American Veterans, children and families in crisis, and adults with developmental disabilities with equine-assisted psychotherapy, which utilizes their therapeutic herd of horses for emotional growth and learning. With many community partnerships and transformative services offered, the organization needed help reorganizing their website content to best serve their users.
We collaborated on this project with fellow Traverse City-based agency, Greenlight Marketing, who led Peace Ranch’s rebrand.
THE WEBSITE DESIGN:
After completing a platform transfer to Squarespace, we prioritized restructuring the website’s existing wireframe. Our goal was to simplify the main navigation while increasing the user’s ability to find information quickly. To achieve this, we used anchor links to draw users down to their sought after content on the text-heavy pages.
Once the organization was complete, we infused Peace Ranch’s site with their updated brand look, colors, and fonts. We incorporated their new tagline—Restoring hope. Transforming lives.—into SEO-rich page headlines. Finally, we added countless photos which capture the transformative nature of equine-assisted psychotherapy on the ranch.
Website Development, Design, Copywriting
Branding and tagline development by our friends at Greenlight Marketing