Hi, I’m Arielle Sika,
Co-founder /
Creative Director

You can count on me for:
creative solutions
web development
authentic photography
anything Photoshop-related

Traverse City, Michigan


I'm Shelley Dunville
Co-founder /

You can count on me for:
storytelling content
brand strategy
website analytics
project management

Pisa, Italy


I am an artist in every aspect of my life. Aesthetic is important; not just for visual appeal, but for functionality. I love the challenge of engaging our clients' varying audience groups by determining fresh ways to talk to them through color, shape, and texture.

I thoroughly enjoy meeting new people and learning about their passions and business ventures. By asking thoughtful questions and listening carefully, I am able to deliver strategy and creative that perfectly matches the exceptional businesses we have the honor of working with. I love helping people realize—and exceed—their goals through intentional design and communications.

My husband and I live in Traverse City, Michigan with our two labs. My interests outside of art and design include a wide range of athletic adventures and efforts to fine-tune my health. I find inspiration by exploring hiking trails and my community via bike and paddle board.

Fun Facts:
My husband and I have been together for 12 years!
I was a mermaid in a past life
I am a #wildgameatarian

Favorite Places:
Picture Rocks National Lakeshore
The Beach (ANY beach)
Thrift Stores

Community Involvement:
Leadership Lunch Club Advisory Board
Traverse City Film Festival - COH

Favorite Things:
Gilmore Girls
Margaritas @ The Little Fleet
Weekly Breakfast with My Great Grandma

Shelley Dunville, Copywriter & Strategist

I'm an award-winning copywriter and world traveler. With a half a decade of experience under my belt, I specialize in writing impactful brand messaging for non-profits, retail companies, small businesses, and more. I use visual storytelling to transform spreadsheet data and bullet-pointed ideas into written experiences that position your brand’s goals in a gorgeous light. I’m enthusiastic and curious, ready to dive deep to learn about the goals for your next project.

When I’m not head down researching for an upcoming project, I'm baking delicious treats (making a new recipe each week for a year!) and taste-testing my way through Italy with my husband.

Fun Facts:
My husband and I moved to Italy two years ago
I bake and blog: The Baker & the Biscuit Maker
I’m an avid crafter

I Find Inspiration:
In coffee shops
While reading in the park
At the bottom of a fragola gelato

Icing Smiles - Admin Team | Technology

Favorite Things:
My cat, Wes
Every show ever

Office Pets



Known for:
making all the time nap time
being cute and cuddly
being better than the dog pictured



Known for:
being a dog, just not this dog
running away
drinking water



Known for:
sleeping on the job
making biscuits
growing his Instagram following