TEDxTraverseCity is Northern Michigan's premiere meeting of innovative and inspiring minds. The technology, entertainment, and design-focused TEDx organization had a website, but its look wasn't representative of the lively, fun-filled events hosted in Traverse City and across the world.
Current 120 was called in to revamp the site following TED's strict brand standards. We created a bold and edgy site with custom 'X' patterns that fell within the national brand guidelines. With the user in mind, we rethought the site's wireframe and the viewers' ability to share specific pages. Using custom plugins, we amped up both the style and functionality.
Website Design, Development, Copywriting