THE WOODEN GALLERY
The Wooden Gallery is one of downtown Traverse City's most unique art galleries. In addition to selling beautiful local photography and artwork, customers can place custom orders of their most prized moments. The owner, Michael, handfinishes each image that leaves the studio. His exquisite craftsmanship led him to create the gallery's namesake process, which preserves images for a lifetime. After 40 years of selling imagery in the gallery, The Wooden Gallery sought to expand the business into online sales.
We built The Wooden Gallery's eCommerce website with the goal of showcasing the studio's more than 300 products in a high-end and easy-to-view way. Current 120 captured custom photography to highlight the gallery's namesake process, handfinished framing options, and studio space. To finalize the transformation, we revamped the site's existing technical jargon into sentimental, clear language that elicits emotion and drives sales.
Website Development, Design, Copywriting - eCommerce
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