Warmth & Cheer is Traverse City's newest vintage shop, offering a carefully curated collection of unique and modern pieces both in-store and online. The retro retailer sought an eCommerce website and shoppable social media presence that connected vintage hunters nationwide with their next must-have piece.

Traverse City’s curated vintage store, Warmth & Cheer’s eCommerce website designed and developed by Current 120.


Vintage shoppers will feel a sense of joy and nostalgia while shopping on Warmth & Cheer's site. Subtle patterns and muted, joyous colors bring life to the pages. Large product photos with clear pricing make the shopping experience seamless from beginning to end. The use of warm and cozy photography shows shoppers how to stylize the products in a home-like setting.

The theme and colors tie into those used with Warmth & Cheer's parent brand, Ferguson's Fireplace & Stove Center (see our work for Ferguson's)

Traverse City’s curated vintage store, Warmth & Cheer’s eCommerce website designed and developed by Current 120.


We couldn't be happier with the three new websites that Current 120 helped us launch in July! Not only did they transition our websites to a more user-friendly platform, they taught us how to integrate them with Instagram, Facebook and Etsy—and—they left us confident we could maintain these sites with ease. In addition, our new website metrics have increased strongly since the launch of these new sites! 

That's the business side; on a personal note, they are a delight to work with and really care about your business and helping you succeed in the online commerce world. I consider them to be a key part of my marketing team now!

Let them help you move forward online. You won't regret it!

- Dana Boals, Owner at Warmth & Cheer




See. Click. Buy. Instagram's newest feature, Shopping on Instagram, makes it easier than ever to see a piece you love and make a purchase without ever leaving the app. What better way for Warmth & Cheer to share its unique collection of vintage goods with avid collectors across America? We connected the Squarespace-built website with both Instagram and Facebook to make cross-posting—and selling—a breeze for Warmth & Cheer's owner and designer, Dana.

Traverse City’s curated vintage store, Warmth & Cheer’s eCommerce and shoppable Instagram social media profile designed by Current 120.



Website Design + Copywriting


Social Media Strategy

Shopping on Instagram