Warmth & Cheer

 

Warmth & Cheer is Traverse City's newest vintage shop, offering a carefully curated collection of unique and modern pieces both in-store and online. The retro retailer sought an eCommerce website and shoppable social media presence that connected vintage hunters nationwide with their next must-have piece.

 
 Traverse City’s curated vintage store, Warmth & Cheer’s eCommerce website designed and developed by Current 120.
 

THE WEBSITE:

Vintage shoppers will feel a sense of joy and nostalgia while shopping on Warmth & Cheer's site. Subtle patterns and muted, joyous colors bring life to the pages. Large product photos with clear pricing make the shopping experience seamless from beginning to end. The use of warm and cosy photography shows shoppers how to stylize the products in a home-like setting.

The theme and colors tie into those used with Warmth & Cheer's parent brand, Ferguson's Fireplace & Stove Center (see our work for Ferguson's)

 Traverse City’s curated vintage store, Warmth & Cheer’s eCommerce website designed and developed by Current 120.
 

SHOPPING ON INSTAGRAM:

See. Click. Buy. Instagram's newest feature, Shopping on Instagram, makes it easier than ever to see a piece you love and make a purchase without ever leaving the app. What better way for Warmth & Cheer to share its unique collection of vintage goods with avid collectors across America? We connected the Squarespace-built website with both Instagram and Facebook to make cross-posting—and selling—a breeze for Warmth & Cheer's owner and designer, Dana.

 Traverse City’s curated vintage store, Warmth & Cheer’s eCommerce and shoppable Instagram social media profile designed by Current 120.

PROJECT SCOPE:

Branding

Website Design + Copywriting

eCommerce

Social Media Strategy

Shopping on Instagram

Photography